Brand & design
Posters, invitations, packaging and brand looks that fit the business, like the ones for Novam, BD Swiss and a UK grocery client.
- Brand and marketing management
- Campaign planning
- Design in Canva and Adobe
Digital marketing & brand strategy · 3 years · Lahore, Pakistan
I tell the story behind any brand.
Healthcare, fashion, e-commerce, media. I market brands in any industry with a filmmaker's eye for story and a marketer's love of numbers.
3 yearsin marketing and branding
300+orders in 2 days, Gegemoon
108,547Instagram views, E by Erum
52,478views in 30 days, UK client
Trusted by
Brands I've worked with
Zahran ProductionNovamBD SwissAssh AccessoriesUK grocery storeCanadian High Commission collaborationPlan9UNESCO Conference
The proof
Results, brand by brand
Gegemoon E-commerce
Where I manage marketing. Gegemoon has approved sharing this number.
300+orders in two daysGegemoon · approved to share
E by Erum My fashion brand
From the Instagram and Meta Ads dashboards and the Shopify store. Screenshots are in the next section.
108,547Instagram views in 6 weeks14 Jan to 28 Feb
61,114views on the account insights reportInstagram insights
8,556accounts reached by one ad, with 152 chats startedMeta Ads
200+orders on the Shopify storeShopify admin
164orders in six days, 1 to 6 Oct 2026Shopify admin
PKR 177.6Ktotal sales in those six days, up 514%Shopify admin
6,299store sessions in those six daysShopify admin
Client accounts Instagram
Views from the client Instagram insights screenshots.
52,478views in 30 days for a UK gym-wear client28 Jul to 26 Aug
28,858views for a UK grocery clientInstagram insights
ALPHA LinkedIn
From the ALPHA company page on LinkedIn. Screenshots are in the next section.
5,244followers on the ALPHA LinkedIn pageLinkedIn page
1,098searches the page appeared in, in one weekLinkedIn notification
Reps&Sets Meta Ads
From the Meta Ads Manager for the UK gym-wear brand. Screenshots are in the next section.
37,388accounts reached across 5 campaignsMeta Ads Manager
21,311reach on one reach campaignDrop01 Reach Campaign
8Kpost engagements on the Reel Engagement campaignMeta Ads
41,895impressions across those 5 campaignsMeta Ads Manager
Department of Digital Media Instagram
The department's official page, which I ran as society president.
114.6Kviews in the last 30 daysInstagram professional dashboard
577followersInstagram profile
Across my work From my records
Numbers from my own records across brands and clients.
4,968Instagram followers for E by ErumInstagram profile
~25%repeat purchases at E by ErumE by Erum
~25%rise in social engagement at ALPHA in two monthsALPHA
20–30%average rise in engagement across freelance accountsFreelance
The receipts
Screenshots, not stories
Instagram · Views and reach
Meta Ads · Reach and conversations
152messaging conversations from one engagement campaignMeta Ads Manager
8,556accounts reached by the same campaignMeta Ads Manager
LinkedIn · Followers and search
Shopify · Orders
About me
![Areeba Khalid]()
![Illustrated portrait of Areeba Khalid]()
Hi, I'm Areeba. I turn brands into stories people buy.
I'm a digital marketer and brand strategist from Lahore with 3 years in marketing and branding. I started out making documentaries, and now I tell brand stories for a living.
I lead digital marketing for ALPHA, a US pharmacovigilance company. I run my own fashion label, E by Erum. I manage marketing at Gegemoon, where we reached 300+ orders in two days. I've also built brands for media and production studios and for clients in the UK and Pakistan.
Storytelling-led marketing for any brand.
Experience3 years in marketing and branding
Based inLahore, Pakistan
Started asA documentary maker
Works acrossHealthcare, fashion, e-commerce, media
Proud of300+ orders in two days
My method in four steps
1Find the person you're talking to
2Find the story they already believe
3Ask for one clear action
4Check the numbers, keep what works
A
Storytelling in marketingHooks, video and visual narrative that carry a message.
B
Marketing across industriesWhat carries over from one sector to the next.
C
Building a brand from zeroLessons from E by Erum and client work.
Services
What I do
Social media content
Content calendars, shoots, reels and ads for the platforms your audience uses, with the numbers to show it.
- Social growth and Meta Ads
- Shoots, captions and copywriting
- Reporting on views, reach and orders
Film & storytelling
Short films, documentaries and scripts that turn a brand into a story people remember.
- Research, scripting and field production
- Video editing in CapCut
- Workshops and events
Method
How I work
1
Find the story
Who is it for, what do they already believe, and what is the one action I want next.
2
Shape it for the platform
One idea becomes a LinkedIn post, a reel, a carousel or a caption, each in its own format.
3
Ship on a rhythm
A content calendar the team can keep. Consistent posting builds trust faster than one big push.
4
Check what worked
Look at reach, saves and orders. Keep the formats that perform and drop the rest.
Work
The brands I market
A
HealthcareALPHADigital Marketing Manager
- Full digital marketing strategy for a US-based pharmacovigilance company
- Brand presence, social accounts and content calendars
- Content for healthcare and regulatory audiences
E
FashionE by ErumFounder & Digital Marketer
- Founded and run an independent women's apparel brand
- Content, campaigns, Meta Ads, shoots and customer engagement
- Brand presence built from the ground up
G
E-commerceGegemoonMarketing Manager
- Brand strategy, positioning and campaign execution
- Content planning and social presence
- Coordinated creative, content and order teams
R
Gym wear · UKReps&SetsFreelance Digital Marketer
- Social content and Meta Ads for a UK gym-wear brand, 37,388 accounts reached across 5 campaigns
- Studio content days, reels and campaign graphics
Z
Media & productionZahran ProductionFreelance Digital Marketer
- Social media management and growth for a virtual production studio
- Content for a film-culture audience
F
FreelanceFreelance clientsLocal & international
- Novam and Assh Accessories social growth
- Campaigns for a UK-based grocery store and a UK gym-wear client
- Branding for ETSY and Daraz sellers, SAB, BD Swiss and ZAFCO
Case studies
From zero to orders
Fashion · E by Erum
Building a fashion brand from nothing
- Founded the brand and built its presence across social platforms
- Planned and led product photo and video shoots
- Ran Meta Ads and a giveaway to drive reach and messages
- Studied 216 real orders (Oct 2025 to Jun 2026) for my final year project: about PKR 530K in order value, a peak of 64 orders in January 2026, and most orders from Lahore, Islamabad and Karachi
108,547Instagram views, 14 Jan to 28 Feb
216orders analysed, Oct 2025 to Jun 2026
64orders in the peak month, Jan 2026
4,968Instagram followers
Founded the brand
→Planned and led shoots
→Meta Ads and a giveaway
→108,547 views
→201 orders in Shopify
Behind the brand
E-commerce · Gegemoon
300+ orders in two days
- Led brand marketing, positioning and campaign execution
- Planned content and ran the social presence
- Coordinated the creative, content and order teams
300+orders in two days
Gym wear · Reps&Sets
A studio content day for a UK gym-wear brand
- Planned and organised studio content for the brand's social channels
- Reels, stills and campaign graphics from one shoot
- Ran Meta Ads: engagement and reach campaigns, including a Drop01 reach campaign that reached 21,311 accounts
407clips and photos in the studio content folder
37,388accounts reached across 5 Meta campaigns
Healthcare · ALPHA
Building authority for a pharmacovigilance brand
- Created content for healthcare and regulatory audiences
- Ran campaigns to build brand authority and online visibility
- Managed content calendars and social accounts
~25%higher engagement in two months
5,244LinkedIn followers
Want numbers like these for your brand?
Let's talk →Design & shoots
Things I made
The filmmaker side
Where the stories come from
01
Short filmWrote and produced two short films
02
DocumentaryA railway station, researched, scripted and shot
DocumentaryAnimal welfare, from research to field production
04
ScriptA documentary script on climate change
05
Published article“Non-Verbal Communication Through Visual Storytelling: UMBRELLA Animated Short Film”Co-authored · Pakistan Languages and Humanities Review, Vol. 8 No. 1, 2024Read the article ↗
06
CaptionsCaption writer for Plan9, Pakistan's tech incubator
07
EventContent for the UNESCO Conference
WorkshopDocumentary filmmaking workshop
Every brand gets treated like a short film: a character, a problem, a turning point and a reason to care. That structure is why my captions, reels and campaigns read as stories and not as ads.
Films are coming soon to this page. The two short films and the documentaries are being prepared for release.
On set & on screen
Zahran Production
Shooting for Zahran Production
On the camera for Zahran Production, the virtual production studio I work with as a freelance digital marketer.
Film events
Documentary screening and film events
A documentary screening at Lohari Gate, with the certificate of recognition I received as a volunteer on the film, and the Film and Television thesis display at NCA.
Documentary
Animal welfare documentary
Research and footage for the animal welfare documentary, from Todd's Welfare Society to the field.
Workshops, events & leadership
Workshop
Documentary filmmaking workshop
Hands-on documentary filmmaking at Annemarie-Schimmel-Haus: research, scripting and shooting on location.
Workshop
Capacity building workshop
Part of the Canadian High Commission's collaboration with the Department of Digital Media, which I coordinated.
Event
Strategic Dialogue on media literacy
A panel and dialogue on media literacy, held with the Canadian High Commission and the Department of Digital Media.
Awareness
Digital safety for journalists
Posters and a poster competition on digital safety, resilience and online harassment, with the Department of Digital Media.
Community
Session at Alkitab School
A session with women at Alkitab School.
Leadership
Announcing my presidency
Speaking at the event where I announced I was president of the Department of Digital Media society.
Community
Helpline Welfare session
A community session with Helpline Welfare.
Leadership
President, Department of Digital Media society
I planned and hosted society and university-level events and ran the department's official social media pages.
Moments from the work
Kind words
What people say
Five people. Five different kinds of work.
Areeba’s organic content marketing grew my fruit sales, especially the mango content.
H
Humaira QureshiUK grocery brand
Areeba handled the Department of Digital Media page really well as president.
S
Mam SaveraDepartment of Digital Media
Areeba handled my pages and my other projects, including the gym wear ads, very well.
A
AbdullahRemotient
Areeba used many different kinds of content in a modern way and reached 500+ customers organically.
M
Mujahid HussainGegemoon
Since Areeba started handling our LinkedIn, our follower growth has increased rapidly and we stand close to our competitors.
A
Adnan MehmoodAlpha Clinical Development
Experience
The credits
3 years in marketing and branding
Now
Digital Marketing Manager
ALPHA, Pharmacovigilance Co. (USA)- Full digital marketing strategy, brand presence and content calendars
- Campaigns that build authority and online visibility
Now
Brand Owner & Digital Marketer
E by Erum- Founded and run an independent women's apparel brand
- Content, campaigns, shoots and customer engagement
Role
Marketing Manager
Gegemoon- Brand strategy, positioning and campaign execution
- Content planning, social presence, audience growth and engagement
F
Freelance
Digital Marketer
International & local clients- Zahran Production, Novam, Assh Accessories and a UK grocery store
- ETSY and Daraz sellers, plus branding for SAB, BD Swiss and ZAFCO
P
Leadership
President, University Society
University of the Punjab- Planned and hosted society and university-level events
- Ran the department's official social media pages
- Coordinated the Canadian High Commission's collaboration with the department
Tools
CanvaPhotoshopIllustratorAdobe FireflyMeta Business SuiteMeta Ads ManagerCapCutGoogle AnalyticsBufferHootsuiteETSYDarazShopifyChatGPTClaude
Education, certifications & languages
- BS Digital Media & Communication, University of the Punjab
- Moderator, LinguaTech
- Management, UNESCO Conference and WizKids (Arfa Karim Tower)
- Documentary Filmmaking Workshop, Annemarie Schimmel Haus
- UMT Film Festival
- Urdu (native), English (professional)
Start a conversation
Have a brand with a story to tell?
areebakhaleed22@gmail.com